The Plateau State Microfinance Development Agency (PLASMIDA) has urged young entrepreneurs to seek mentorship from experienced business leaders and draw lessons from existing enterprises as a foundation for building sustainable businesses.
The call was made by the agency’s Director of Administration and Finance, Dr. Le’an Jackse, while representing the Director-General of PLASMIDA as the guest speaker at the grand finale and official launch of the Purple-preneur Star Show held on Sunday August 2, 2026 at Zumji Event Centre in Jos.
Speaking on the theme, “Old Wisdom, New Ideas: Bridging Generations to Build the Businesses of Tomorrow,” Dr. Le’an Jackse, said innovation should not begin in isolation but must be built on the knowledge, experience and lessons of those who have successfully navigated the business environment.
According to him, many promising businesses fail within their first two years because entrepreneurs often neglect to research existing businesses, seek mentorship or learn from those who have previously travelled the same path.
“There is nothing entirely new in business. Most innovations are improvements on what already exists. Young entrepreneurs must be willing to ask questions, study businesses that have stood the test of time and learn from those with experience before introducing new ideas,” he said.
Dr. Le’an also described branding as the lasting impression customers have about a business rather than its logo, colours or physical appearance, stressing that integrity, reliability and excellent customer experience remain the true pillars of a successful brand.
He advised entrepreneurs to keep their promises, communicate honestly with customers and prioritise quality service, noting that repeat patronage remains the true indicator of a thriving business.
The director further encouraged young people to acquire practical skills before venturing into entrepreneurship, explaining that skills create opportunities for innovation and value creation rather than dependence on selling products developed by others.
Drawing from his personal experience, Dr. Le’an disclosed that a vocational skill he acquired funded his education throughout his six years in higher institution.
He further urged young entrepreneurs to embrace patience and collaboration, noting that partnerships often produce greater business success than unhealthy competition.
Other speakers, including Mrs. Silvia Matlong, Sir, Victor Kuchili and renowned Jos-based filmmaker Alhaji Sani Muazu, encouraged young entrepreneurs to cultivate the right entrepreneurial mindset, embrace innovation, conduct continuous market research and remain resilient, stressing that sustainable business success is driven by strategic planning, adaptability and determination.
Speaking at the event, the Chief Executive Officer of Purple Red Galore, Miss Ahmed Sidika, said the organisation was established to transform innovative ideas into thriving businesses, convert businesses into employment opportunities, and provide mentorship that empowers young entrepreneurs to succeed.
The event attracted successful entrepreneurs, business leaders, filmmakers, students, aspiring entrepreneurs and policymakers, creating opportunities for networking, mentorship and the exchange of ideas on innovation and sustainable enterprise development.
Highlight of the event was the official launching of the Purple-preneur Star Show website, presentation of awards, empowerment packages to students, and entertainment performances.
